Terms of Use (User Agreement)
Last updated: 1 November 2025
Introduction
Welcome to azurepicture.uk (the “Site”), which is operated by Azure Picture Limited (“we” or “us”). These Terms of Use (“Terms”) govern your access to and use of our website and the services we offer through the site, including equipment rental, studio hire, and related services. By using our Site, creating an account, or making any booking through the Site, you agree to be bound by these Terms, as well as our Privacy Policy and Cookie Policy which are incorporated herein by reference. If you do not agree with any of these Terms, please do not use our Site or services.
We may update these Terms from time to time. We will post any changes on this page with a new effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Terms. If we make a significant change, we may also notify registered users by email.
Azure Picture Limited is a company registered in England and Wales (Company No. 15528259). Our registered office is at Unit 55, Stratford Workshops, Burford Road, London, England, E15 2SP. In these Terms, “you” refers to the user or viewer of our Site.
Use of Our Website
You agree to use the Site only for lawful purposes and in accordance with these Terms. All content and services on this Site are provided for your personal or internal business use. You must not abuse the Site or use it for any harmful or illegitimate activities. In particular, you agree that you will NOT:
• Breach any laws or regulations in your use of the Site. You must not use the Site to engage in or promote any unlawful activity.
• Infringe upon the rights of others. This means you will not upload, post, or transmit any content that is defamatory, obscene, harassing, fraudulent, or that violates any intellectual property rights or privacy rights of another person.
• Interfere with the operation of the Site. You will not knowingly introduce viruses, Trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Site, the server on which our Site is hosted, or any server, computer or database connected to our Site. Likewise, you agree not to attack our Site via a denial-of-service attack or distributed denial-of-service attack.
• Misuse the Site’s features. You will not use any automated system (such as scripts or bots) to access the Site in a manner that sends more request messages to our servers than a human can reasonably produce. You agree not to scrape, harvest, or collect information or data from our Site through any automated means without our prior consent.
• Impersonate or deceive. You must not impersonate Azure Picture or any other person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity. All information you provide must be truthful and accurate, and you shouldn’t use the Site to transmit any false or misleading information or engage in any form of fraud.
Failure to comply with the above acceptable use standards constitutes a material breach of these Terms and may result in us taking action to restrict or terminate your access (see Account Suspension and Termination below). We reserve the right to remove any content that you post or transmit on or through the Site if we believe, in our discretion, that it violates these standards or any applicable law. We may also cooperate with law enforcement authorities and disclose your identity to them if you are found to have breached this section.
Accounts and Registration
Some features of our Site (such as making an equipment booking or leaving a review) may require you to create a user account or provide certain personal information. If you register an account with us, you agree to the following:
• Provide Accurate Information: You must provide truthful, accurate and complete information during the registration process (including your name, valid email address, contact details, and any other required details). You must keep your account information up-to-date. You shall not use false identities or aliases.
• Eligibility – Adults Only: Our services are intended for users 18 years of age or older. You confirm that you are at least 18 years old (or the age of legal majority in your jurisdiction) and fully capable of entering into binding contracts. If you are under 18, you are not permitted to register or make bookings on this Site.
• Account Security: You are responsible for maintaining the confidentiality of your account login credentials (username and password). You must not share your password with anyone else. If you suspect any unauthorised use of your account or a breach of security, you should notify us immediately at azurepictureoffice@gmail.com. You are responsible for all activities that occur under your account (except those resulting from our negligence or security breach).
• One Account Per User: You should not create multiple accounts for the same person or entity without our permission, and you must not transfer your account to someone else.
We reserve the right to suspend or terminate your account at any time if, in our reasonable opinion, you have violated these Terms or engaged in any misuse of the Site (see Account Suspension and Termination). You are free to cancel your account at any time by contacting us, though you will remain responsible for any outstanding obligations (e.g. upcoming bookings or unpaid fees) associated with your account prior to cancellation.
Booking Equipment and Studio Services
Azure Picture offers an online platform for renting film/photography equipment and hiring studio space. When you place an order or booking request through our Site, you agree to the specific terms of that rental or service, as well as the general commitments below:
• Booking Process: Any order you place on our Site (such as adding equipment to your cart and checking out, or selecting studio time slots) is considered an offer to rent/use those services. The booking is not confirmed until we accept it. We will usually confirm acceptance by sending you a confirmation email or order receipt. We reserve the right to decline or cancel a booking if necessary (for example, if the requested item is unavailable, if we cannot verify your identity, or in case of an obvious error in pricing). In such cases, we will inform you and not charge you (or will refund any payment taken).
• Prices and Payment: All rental fees, hire charges and prices for services are as listed on our Site (or as quoted by us) at the time of booking. Prices are in UK Pounds Sterling (GBP) and may be subject to VAT or other taxes if applicable (we will indicate if any prices include or exclude VAT). Payment for bookings is due at the point of order unless otherwise specified. We accept approved payment methods through our Site (e.g. credit/debit cards) and use secure payment processing. By providing payment information, you represent that you are authorised to use the payment method and you authorise us (or our payment processor) to charge the full amount of your order (including any applicable deposits or fees) to that payment method. If payment is not successfully settled (or if any chargeback or reversal occurs), we may cancel your booking.
• Deposits and ID Verification: For certain rentals (especially high-value equipment or first-time customers), we may require a security deposit and/or identification verification. We will inform you of any deposit amount or ID requirements before finalising your booking. Deposits are typically refundable at the end of the rental period, provided that the equipment is returned on time and in proper condition (see below). Valid forms of ID may include a driver’s license or passport, which we will handle in accordance with our Privacy Policy. Failure to provide required deposit or ID may result in your booking being cancelled or not accepted.
• Cancellations and Refunds: If you need to cancel or reschedule a booking, please contact us as soon as possible. We understand plans can change; we will make reasonable efforts to accommodate changes or cancellations. However, since cancellations on short notice can be difficult to fill, we reserve the right to apply cancellation fees or offer partial refunds depending on the timing. Our standard policy (unless otherwise stated for a specific booking) is: cancellations made at least 48 hours before the start of the rental period may receive a full refund; cancellations made later may incur a charge (up to the full booking fee) at our discretion. We will always try to be fair and will consider special circumstances (e.g. emergencies) case by case. If we ourselves must cancel your booking (for example, due to unforeseen equipment issues or the studio becoming unusable), we will notify you as soon as possible and provide a full refund of any payment you have made for that booking, which will be your sole remedy for such cancellation.
Equipment and Studio Rental Terms
When you rent equipment or hire our studio from Azure Picture, you also agree to the following additional terms and responsibilities, which are crucial for the safe and fair use of our resources:
• Collection and Return: Unless delivery is arranged, equipment rentals are generally collected from and returned to our designated pickup point (or studio) at the agreed times. You must adhere to the agreed rental period. If you realise you might be late returning equipment, you must inform us immediately to request an extension. Late returns may incur additional charges (typically an extra day’s rental fee for each day or part-day late) unless otherwise agreed. When returning, ensure all items (including accessories, cases, cables, etc.) are returned. If anything is missing or damaged, please report it upon return.
• Responsibility for Care: You are responsible for taking reasonable care of the equipment and/or studio while it is in your possession or use. This means you should handle all items in accordance with the operating instructions and intended use. Do not attempt to disassemble or modify equipment without permission. Keep equipment protected from rain, dust, extreme temperatures or any other conditions that could cause damage (except as necessary if the equipment is designed for such use and you have discussed it with us). When using our studio, you must follow any house rules provided (e.g. rules on noise, occupancy limits, safety procedures, no smoking policy, etc.) and leave the premises in a tidy state.
• No Unauthorised Use or Subletting: Only you (and any person you officially designate in the booking, such as your crew or team members) are authorised to use the rented equipment or studio. You must not lend, sub-rent or otherwise allow third parties who are not under your supervision to use the equipment or studio without our explicit consent. The equipment must remain in your control at all times and not be taken outside the agreed area of use (e.g. off-site or abroad) unless we have approved it.
• Liability for Loss or Damage: From the time you take possession of equipment until it is returned to us, you are liable for any loss, theft, or damage to the equipment, except for fair wear and tear. We highly recommend that you have appropriate insurance to cover any potential loss or damage, especially for high-value gear. In the event of damage, loss, or theft, you must inform us immediately. You may be responsible for the repair or replacement costs of the item (or the excess on our insurance if we make a claim), at our discretion, up to the full replacement value of the equipment. We will discuss with you and aim to resolve any such issue fairly. Note that intentional misuse or gross negligence causing damage will make you fully liable. For studio hires, you are responsible for any damage caused to the studio space, fixtures, or equipment during your booked session (except for pre-existing issues or our negligence).
• Safety and Legal Use: You agree to use any rented equipment and the studio safely and lawfully. If operating technical equipment (cameras, lighting, etc.), ensure you or someone in your team is competent and follows any safety guidelines (for example, secure cabling to prevent trips, do not overload electrical circuits, etc.). If you are unsure about operating any equipment, you must ask us for guidance or assistance – we’re happy to help. You must not use the equipment or studio for any illegal, hazardous, or unethical purposes (for example, creating unlawful content, or using the studio for activities that violate local laws or pose safety risks). We reserve the right to refuse or terminate a rental on site if we find the equipment or premises are being used in a prohibited or dangerous manner (with no refund in such case if due to your misconduct).
• Ownership: All rented equipment remains the property of Azure Picture Limited (or our partners) at all times. You obtain no ownership rights in the equipment – only a temporary right to use it during the rental period in accordance with these Terms. Similarly, hiring our studio grants you a temporary licence to use the space for the agreed time; it does not give you any tenancy or estate in the property. You must not attempt to sell, transfer, or grant any interest in the equipment or studio to any other party.
• Inspection and Acceptance: We thoroughly check our equipment before handing it over to you and we strive to ensure everything is in good working order. Upon pickup/delivery, it is also your responsibility to inspect the equipment and report any noticeable issues or defects immediately. If you discover a serious problem that makes the equipment unusable at the start of your rental, inform us straight away and we will try to provide a replacement or fix, or if that’s not possible, we may cancel the rental and refund you. If you do not report any issue within a reasonable time after receiving the gear, we will assume you have received it in good condition.
• Support During Rental: If you experience any technical difficulties with the equipment during your rental, contact us – we will try to assist or guide you to resolve the issue if possible. Minor issues or user errors can often be solved with a quick call. If something breaks or malfunctions, let us know immediately. Do not attempt repairs yourself (aside from basic troubleshooting) unless we specifically authorise it, as unauthorised repair attempts could cause further damage.
• Indemnity: To the extent permitted by law, you agree to indemnify and hold harmless Azure Picture Limited and our employees/agents from any claims, liabilities, damages or expenses (including reasonable legal fees) arising from your misuse of the rented equipment or studio, or your breach of the rental terms. This means if a third party (or any of your own team) is injured or suffers loss due to negligence or improper use on your part, and they pursue a claim against us, you would cover our costs and liabilities (except those arising from our own negligence or wilful misconduct).
These additional rental terms are designed to ensure a smooth, safe experience for both you (the hirer) and us (the provider). If you have any questions or require clarification on any responsibility, please ask us before or during the rental – we’re here to help and make your project a success. In some cases, we may ask you to sign a separate rental agreement or studio contract on-site to confirm these terms and any project-specific details. If there is any conflict between such a signed agreement and these general Terms, the signed agreement will take precedence for that particular booking.
Intellectual Property
Unless otherwise stated, we (Azure Picture Limited) own or are licensed to use all intellectual property rights on this Site and in the content published on it. This includes (but is not limited to) all text, descriptions, images, photographs, graphics, logos, videos, design/layout, software code, and the “Azure Picture” name and logo. These works are protected by copyright, trademark and other applicable intellectual property laws. All rights are reserved.
You may:
• Access and view the content on our Site for your personal reference or internal business use.
• Print or download extracts of pages for your personal use only, such as printing a product description or terms for future reference.
You must NOT:
• Use any part of the Site’s content for commercial purposes without obtaining a licence or written permission from us. This means you cannot copy, distribute, republish, or exploit any content on this Site for your own profit or the benefit of others, except as allowed by law or with our consent.
• Modify or create derivative works from the content on our Site.
• Remove any copyright, trademark, or other proprietary notices from copies of content taken from our Site.
• Use our company name, “Azure Picture”, or any logos or graphics owned by us, in any way that implies endorsement or association without our prior written approval.
If you breach these terms of use concerning our intellectual property, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of materials from the Site that you have made.
User Contributions: If we ever allow users to post content or submissions on our Site (for example, uploading a review, comment, or image), any content you contribute must be your own work or you must have permission to use it. By submitting content on our Site, you would grant us a worldwide, non-exclusive, royalty-free licence to use, reproduce, modify, and display that content in connection with operating the Site and our business. (Currently, our Site may allow users to leave reviews or feedback; by submitting a review, you agree we can publish and share it for promotional purposes. We will attribute reviews to first name or username only, to protect your privacy.) We reserve the right to remove any user-submitted content that violates our standards or is inappropriate.
Limitation of Liability
Use of Site: While we strive to ensure that our website and services are accurate and reliable, the Site (and all information and content on it) is provided on an “as is” and “as available” basis without any guarantees, conditions or warranties as to its accuracy, completeness, or availability. We do not guarantee that the Site will always be available or error-free, or that it will be secure or free from bugs or viruses (though we take reasonable measures to protect it). To the fullest extent permitted by law, Azure Picture Limited hereby expressly excludes all conditions, warranties and other terms which might otherwise be implied by law, and we will not be liable for any loss or damage incurred by any user in connection with the use of our Site or services. This includes, without limitation:
• Indirect or Consequential Losses: We are not responsible for any losses that were not directly caused by our breach or negligence, or any loss of profits, loss of business, business interruption, loss of data, or loss of business opportunity. For example, if our Site is temporarily unavailable and it causes you inconvenience or if an error on the Site leads to a missed booking, we will not be liable for those indirect consequences.
• Inherent Risks: Renting and using professional equipment or studio facilities carries inherent risks. We expect users to have appropriate knowledge to use the equipment safely. We will not be liable for any injuries, accidents, or damages that occur due to misuse of equipment or failure to adhere to safety guidelines on your part. You must follow all instructions and use common sense when operating gear or working in the studio. We strongly advise having insurance for your own personnel and property when undertaking production activities.
• Third-Party Acts: We are not responsible for things that are outside of our control, such as failures on the part of third-party service providers (e.g. if a payment processor fails or if a power outage in the studio disrupts a shoot), or events that amount to force majeure (events beyond our reasonable control, like natural disasters, strikes, government restrictions, etc.). However, we will always do our best to mitigate issues and help you reschedule or find solutions when unexpected events occur.
If we are found liable to you for any claim arising out of these Terms or your use of our services, our aggregate liabilitywill be limited to the amount you have paid us for the service in question (for example, the rental fee for the equipment or studio booking where the issue arose), or, if the claim does not relate to a specific product/service, £100. This limitation applies whether the liability arises from breach of contract, tort (including negligence), or any other legal theory.
Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any breach of obligations implied by law that cannot lawfully be excluded (such as certain statutory consumer rights); or (d) any other matter for which it would be illegal or unlawful to exclude or attempt to exclude liability. We do not seek to exclude liability for gross negligence or wilful misconduct on our part.
You have certain legal rights as a consumer which are not affected by these Terms. In particular, if you are a consumer (not a business user), nothing in these Terms will affect your statutory rights under English law. For example, services must be provided with reasonable care and skill, and digital content provided must be as described and fit for purpose.
Third-Party Websites and Links
Our Site may contain links to websites, content or resources provided by third parties (for example, an embedded map from Google Maps, or links to our social media pages on Instagram or TikTok). These links are provided for your convenience and informational purposes only. We do not have control over the content, policies, or practices of those third-party sites. Therefore:
• We do not endorse or make any warranties or representations about third-party websites or their content. The presence of a link does not imply that we approve of the site or its content.
• If you click on a third-party link, you will be subject to that third party’s terms and policies, including their privacy and cookie practices. Please review those policies, as they are independent from ours.
• We accept no responsibility or liability for any loss or damage that may arise from your use of third-party websites. This includes any content on those sites, any products or services they offer, or any consequences of using them. For example, if you follow a link to a payment service or a social media platform, any issues that occur on those platforms are not our responsibility.
That said, we welcome feedback about any third-party links on our Site. If you find a link that is broken or leads to inappropriate content, please let us know so we can review it.
Privacy and Data Protection
Your privacy is important to us. Any personal information that we collect from you via this Site or our services will be handled in accordance with our Privacy Policy (see above) and applicable data protection laws. By using our Site or providing personal information to us, you acknowledge that such data will be processed as described in our Privacy Policy. In summary: we will use your data to deliver services to you (e.g. processing bookings), to communicate with you, and to improve our offerings, and we will safeguard it per legal requirements. We also use cookies and similar technologies on our Site – these are explained in our Cookie Policy. We encourage you to read both the Privacy Policy and Cookie Policyso you fully understand how we collect and manage data. If you have any concerns about your personal data or our privacy practices, you can contact us as outlined in the Privacy Policy.
By agreeing to these Terms, you also agree that you have read and understood our Privacy Policy. In particular, if you make a booking, you consent to us collecting and using your relevant personal information (like contact and payment details) to process that booking. If you provide us with personal information relating to someone else (for example, if you book on behalf of a company and give colleague details), you confirm that you have their permission or other lawful basis to share that information with us.
Account Suspension and Termination
We reserve the right to suspend or terminate your access to our Site and services, or cancel any pending orders, at any time if we reasonably believe that: (a) you have violated these Terms or any applicable law; (b) you have provided false, fraudulent or misleading information; (c) you are engaging in behaviour that is harmful to our interests or the safety/privacy of others; or (d) for other security or legal reasons. In most cases, we will attempt to contact you and resolve the issue before taking such action, but in serious cases (e.g. malicious attacks, significant misuse) we may disable access immediately.
If your account is terminated or suspended, you must not attempt to re-register or continue using our services under a different account without our permission. Termination of your account will not prejudice any rights or remedies that have accrued up to the date of termination (for example, we may still pursue legal action against you for any breach that occurred prior). If we terminate while you still have an ongoing booking, we will typically honour the booking or issue a refund at our discretion, unless termination was due to wrongful conduct during that booking.
You also have the right to stop using our Site at any time. If you wish to delete your account, you can contact us at azurepictureoffice@gmail.com. Keep in mind we may retain certain information as required by law or as outlined in our Privacy Policy.
Governing Law and Jurisdiction
These Terms of Use and any disputes or claims arising out of or in connection with them (including non-contractual disputes or claims) are governed by the laws of England and Wales. By using our Site and services, you agree that any disputes will be subject to the exclusive jurisdiction of the English courts.
If you are a consumer residing in Northern Ireland or Scotland, you may alternatively bring proceedings in the courts of your home country. Similarly, if you access our services from another country in the UK or from the EU, you may have certain protections under local consumer laws. These Terms do not limit any rights you may have under such mandatory local laws. However, to the extent permissible, parties agree to submit to the jurisdiction of England and Wales as stated.
In the event that any provision of these Terms is held by a court of competent jurisdiction to be invalid or unenforceable, that provision will be severed and the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision under these Terms shall not constitute a waiver of such right or provision.
Contact Information
If you have any questions, concerns, or feedback regarding these Terms or our services, please feel free to contact us:
• Email: azurepictureoffice@gmail.com
• Mail: Azure Picture Limited, Unit 55, Stratford Workshops, Burford Road, London, E15 2SP, UK
• Telephone: +44 (0)7432 171618 (available Monday to Friday, 10:00–18:00 UK time)
We value our customers and will do our best to address any issues you raise. Thank you for reading our Terms of Use and for using Azure Picture. We hope you have a great experience with our website and services!