Cookie Policy
Last updated: 1 November 2025
Introduction
Azure Picture Limited (“we” or “us”) uses cookies and similar technologies on our website (azurepicture.uk) to improve performance and enhance your user experience. This Cookie Policy explains what cookies are, which types we use, and how you can manage them on our Site. This policy works in tandem with our Privacy Policy – please refer to that for more about how we protect personal data. By using our website, you agree that we can store and access the cookies described here on your device, subject to your preferences. If you do not agree, you can disable non-essential cookies as described below.
What Are Cookies?
Cookies are small text files that websites place on your computer, smartphone, or other device when you visit. These files contain information that is transferred to your device’s hard drive. Cookies allow a website to recognise your device on subsequent visits, remember your preferences, and generally improve your browsing experience. In addition to cookies, we may also use similar tracking technologies like web beacons or pixels – for simplicity, we refer to all of these as “cookies” in this policy.
Cookies serve many purposes. Some cookies are essential for a site to function (for example, enabling you to log in or add items to a shopping cart). Others are non-essential but helpful – such as cookies that remember your settings (so you don’t have to re-enter them each time) or cookies that help us analyse how well our site is doing so we can improve it. There are also cookies used for advertising or social media, which can track your browsing across multiple sites. We’ll detail which ones we use and which we don’t.
How We Use Cookies
We use cookies to distinguish you from other users of our Site and to give you a good experience when browsing. Cookies help us to:
• Enable Core Functions: Certain cookies are necessary to ensure our Site works as intended. For example, when you add equipment to your cart or proceed through checkout, a cookie remembers your selections so that the items remain in your cart as you navigate the site. Similarly, if you log into an account, cookies allow you to remain logged in as you move between pages. These cookies do not gather information about you for marketing or remember where you’ve been on the internet; they are purely technical.
• Remember Preferences: We use cookies to recall your preferences and settings. For instance, if our site offers an option to choose a display language or to remember your login details with a “keep me signed in” feature, a cookie will store that informationso you don’t have to re-enter it on your next visit. This falls under “functionality” – making the site more convenient to use by recognising you when you return.
• Improve Performance and Analytics: We want to understand how users use our website so we can make it better. To that end, we use analytics cookies (third-party cookies from services like Google Analytics) to collect data on site traffic, popular pages, referring websites, and user behavior on the site. This data is aggregated and anonymised – it does not identify you personally. For example, we can see how many users visited a certain page or how long visitors spend on the site on average, but we cannot see who a particular visitor is. These analytics cookies help us detect website problems, measure the effectiveness of content, and optimize your experience.
Importantly, we do not use any cookies for advertising or targeting purposes at this time. In other words, we are not currently tracking your browsing for building marketing profiles, nor serving third-party ads on our Site that would use cookies for behavioural advertising. If this changes in the future, we will update this policy and request consent as required.
Types of Cookies We Use
We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them). Here are the categories of cookies you’ll encounter on our Site:
• Strictly Necessary Cookies: These cookies are essential for the operation of our website and cannot be switched off (without significantly affecting site function). They enable core features such as secure log-in, cart functionality, and account management. For example, when you log in or add items to your cart, a session cookie keeps you logged in and keeps track of your cart contents as you proceed to checkout. Without these, the site would not work properly – you wouldn’t be able to rent equipment online. These cookies do not store any information that identifies you personally; they are used solely for keeping the site running smoothly. Disabling them via your browser settings might cause parts of the site to break or become inaccessible.
• Functionality Cookies: These cookies allow our Site to remember choices you make and provide enhanced features for convenience. For instance, if you adjust certain preferences (like layout or language) or if the site remembers your details for faster login, functionality cookies handle that. They may also remember other customisations you’ve made. While not strictly necessary, they improve your experience. If you disable these, some of our services may not function optimally (for example, you might have to re-enter information each time, or the site might not remember your prior settings).
• Analytics/Performance Cookies: We use these to collect information about how visitors use our Site so we can measure and improve its performance. Through these cookies, we gather anonymous statistics – e.g. which pages are most popular, how users navigate through the site, what site referred them (like a search engine or social media), and if any errors occurred. One key tool we use is Google Analytics. Google Analytics sets cookies (such as _ga, _gid) that track page views and interactions. The information collected by these cookies (including IP address, though we may anonymise IP) is transmitted to Google and compiled into reports for us. This data helps us understand user behaviours in aggregate. We emphasize that this data does not personally identify any individual – we do not see personal details, only numbers and trends. These analytics cookies are only placed with your consent (see Cookie Consent below).
• Third-Party Cookies: Besides Google Analytics, our Site currently has very limited third-party content. We do link to third-party sites (like Instagram, TikTok, Google Maps), but those are typically external links. If in future we embed content like YouTube videos, maps, or social media feeds on our pages, those providers may set cookies on your device when you interact with that content. For example, if we embed a YouTube video, YouTube might set cookies to track video views or remember your preferences. Similarly, clicking a link to an external site might allow that site to set its own cookies. We do not control third-party cookies and their use is governed by the cookie policies of the third parties. We will endeavor to inform you on the relevant page when third-party cookies might be set (e.g. “This page includes embedded Google Maps which may set cookies – see Google’s cookie policy for details”).
In summary, the main cookies in use are for essential functionality and analytics. We do not use advertising cookies that profile you or target ads. If this policy changes, we will seek your consent before deploying such cookies.
Cookie Consent and Managing Cookies
When you first visit our Site, you will be presented with a cookie notice or banner, requesting your consent for us to use non-essential cookies (like analytics). You can choose to accept all cookies or reject non-essential ones. Your preferences will be remembered, but you can change your mind at any time. If at any point you wish to update your cookie choices, you can contact us or use the cookie settings tool on our Site (if available), or simply clear cookies in your browser to reset and trigger the consent banner again.
Regardless of our banner, you have control through your browser settings. Most web browsers allow you to manage cookie preferences, such as blocking third-party cookies, deleting existing cookies, or notifying you when a site is trying to set a cookie. You can usually find these options in the browser’s “Options” or “Preferences” menu (for example, in Chrome under Settings > Privacy and Security > Cookies and other site data).
• If you want to block all cookies, you can typically set your browser to refuse cookies. Note: If you disable all cookies, including essential ones, some features of our Site (and others) will not function correctly. For instance, you may not be able to log in, add items to a cart, or have your preferences remembered. We do not recommend turning off essential cookies.
• You might instead choose to block or delete only certain cookies. For instance, you could block third-party cookies (which would generally include analytics cookies from Google, etc., while allowing first-party cookies that are essential). This can be a good compromise if you want to reduce tracking but not break site functionality.
• If you want to opt-out of Google Analytics specifically on our Site (and others), Google offers an official Google Analytics Opt-out Browser Add-on that you can install. This plugin tells Google Analytics (on any site) not to collect information about your visit. It’s available for most major browsers on Google’s tools site. Keep in mind, using such an add-on will affect all sites using Google Analytics, not just ours.
The methods for managing cookies vary by browser and device. For more detailed guidance, you can visit aboutcookies.org or the support pages for your specific browser. Also, if our Site implements its own cookie management tool, you will find options there to toggle categories of cookies on or off even after your initial choice.
Please be aware that any preferences are usually stored via cookies themselves. So if you clear all cookies, you may also remove your opt-out settings and need to set them again.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our usage of cookies. Any updates will be posted on this page with a revised “Last updated” date. If we make significant changes to how we use cookies, we may also provide a more prominent notice (such as a notification on our Site or re-presenting the cookie consent banner). We encourage you to review this policy periodically to stay informed about our cookie practices.
Contact Us
If you have any questions or concerns about our use of cookies or your choices, please contact us. You can reach out via email at azurepictureoffice@gmail.com. Alternatively, see our Privacy Policy for additional contact methods. We will be happy to assist you with any queries you have.
By using our Site, you acknowledge that you have read and understood this Cookie Policy. Happy browsing! Enjoy our Site knowing that we aim to be transparent and respectful of your privacy and preferences.